John Cleve Green Society
The John Cleve Green Society at Lawrenceville School was looking for a new and flexible brand identity. The detail of the old engraved emblem made it very difficult to reproduce on a variety of items. The solution was to develop a modern yet simple monogram where the “J” from John and “C” from Cleve combine to form a G becoming the key element for all branding. Due to its connectivity, the “G” is also easily adapted to any item including fashion accessories etc.