Hayward Pool Products
As Hayward Pumps expanded their business into other areas, they realized they were fast becoming a complete pool company offering a wide variety of product choices. The solution was to develop a brand identity that would appear on all products, collateral materials and packaging. The result was the “Totally Hayward” stamp of excellence. The overall look was developed and launched for to bring uniformity to all its marketing materials, in-store promotions and packaging. The objective was to promote lifestyle in conjunction with the product.